In the UK, online shopping can be a gamble because homes don't really have porches, so your package (a.k.a. "parcel") will sit out in the open until you get home from work. As the premiere rail service of England, Scotland, and Wales, Network Rail was uniquely positioned to capitalize on an unmet need. The result was Doddle, the UK's first online shopping and returns service located exclusively in railway stations.
I was hired as a freelance CD to oversee the development of Doddle's launch campaign (on a shoestring budget, of course). We ran a GIF campaign on Facebook, Twitter, and Yahoo! as well as several major UK news sites. I also wrote the tagline: "The Purple Parcel People."