I spent two years as the lead branding writer for this UK-based online English language school. We identified two main needs from our global audience: a digital platform that a) allowed people to learn English at their own pace, and b) allowed people access to courses anytime and anywhere. These are some of the pieces of work that resulted from both campaigns, and which were translated into over 40 languages and which ran in Latin America and EMEA (Europe, Middle East, and Asia).