E2open is a SaaS company that creates monitoring software for the supply chain. I was brought on to be the Head of Copy and shape the tone and voice of the brand. When I started in 2023, the brand was virtually nonexistent, so along with the VP of Creative Services, we completely built it from the ground up. I was responsible for a complete tonal shift and also created a framework around "More than," which has helped us cut through the tech jargon clutter in our competitive field.