PURPLE PARCEL PEOPLE

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Doddle is a joint venture with Network Rail, the primary rail service in England, Scotland and Wales. It is the UK’s first online shopping collection and returns service located exclusively in railway stations.

 

I was hired as a freelance CD to oversee the conception and development of their early online presence and launch campaign, which ran on Facebook, Yahoo, and several major UK news sites. I also wrote their tagline ('The Purple Parcel People').

 

AGENCY: In-house