THE WORLD'S #1
ONLINE ENGLISH SCHOOL
The work shown is from two campaigns I worked on as the lead in-house Copywriter/CD.
A SCHOOL DESIGNED FOR YOU
We wanted to talk about everyday language learning goals, the kind that speak more to the real-world fears and reluctancies of people learning English for the first time. This campaign ran in several markets in Latin America, Europe, Asia and the Middle East.
Englishtown.com was the first full-fledged English learning site in Brazil that offered pre-loaded lessons, so students could continue learning, even without an internet connection.
AGENCY: In-house, Global Branding Team