YOUR WIFE IS HOT

We presented this concept as a gag, but our client (a local A/C repair service) ended up abolutely loving it so much so that Frymire has run this billboard every summer for over a decade now.

 

It's even become a bit of a company mascot and a local icon in Dallas, Texas. In fact, this billboard is so popular that it's been stolen repeatedly by other A/C companies across the United States.  ​

 

AGENCY: Slingshot

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