How do you announce the reopening of a gym after a global lockdown? And more importantly, how do you create a compelling, relatable visual narrative without being able to shoot anything in the social distancing era? 

You combine a little storytelling, a few pieces of stock footage, and a handful of client assets to create a  little story about the Retro Fitness community, and why the audience is as important to the gym as the gym is to the audience.

The campaign is currently running on their Instagram feed.


AGENCY: Freelance, in collaboration with Two Headed Boy