WiTricity

ABOUT ME

I’m a first-generation Bolivian American who grew up in Albuquerque, New Mexico. After getting my Masters in Advertising from UT Austin, I spent ten years kicking around a few Texas ad agencies, where I produced work for American Airlines, Jack Daniels, Dr Pepper, 7UP, Texas Tourism, Discover Network, and Butterball Turkey. Then I made a switch over to marketing and bid farewell to agency life.

In 2011, I moved to London after being offered a role as the lead branding writer for Englishtown.com, the world’s largest English language learning platform. I spent two years in a much more "hands-dirty" role, doing market research, developing strategies, and producing work for a wide variety of international markets. Without sounding like too much of a pompous ass, my work has been translated into over 40 languages and run on five continents.

Two years later, I decided to take my brand marketing experience for a spin and venture off on my own. After securing a UK entrepreneur visa, I started my own agency called Warp Drive UK. For the next four years, we worked with a variety of international brands, including adidas (EU), Network Rail (UK), Geox Footwear (IT), and Clover Foods (SA). 

In 2016, my wife Kristie and I had our daughter Olívia, and we decided it was time to move back to the US. I landed another in-house, head writer gig with Freeman, the world’s largest experiential marketing provider, and there I was tasked with crafting the company's new voice for their massive, global rebrand. Unfortunately, COVID-19 hit the events industry pretty hard, and I was laid off in the summer of 2020.

But when one door closes, another opens, right? A couple of months later, I was offered a role as an instructor at the University of Colorado Boulder. (Hey, that Masters degree finally came in handy!)  During my teaching gig, I found myself being pursued by one of my tech clients to come on board as their Head of Brand Copy, so in 2023 I took that role with e2open, an SaaS company that makes monitoring software for the supply chain.

I currently reside in the Denver area and work remotely. I’m just as comfortable collaborating with teams as I am “lone-wolfing it,” so however you need me to work, I assure you I can be flexible. Well, I think that covers everything. Please don’t hesitate to drop me a line if you have a question. Thanks for checking out my site!