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ABOUT

I started my career working as a copywriter in US-based agencies, producing online and traditional work for American Airlines, Jack Daniels, Butterball Turkey, Discover Card, and Cadbury Schweppes' North American beverage portfolio.

 

In 2011 I was given the opportunity to move to London to be the lead branding copywriter for the world’s largest private education company, EF Education First. It was an incredible opportunity to work with markets in Europe, China, the middle East, and Latin America, and see my work translated into dozens of languages. ​

 

A couple of years later, I decided another life change was in order. I figured twelve years of experience was enough to start a freelance career in London, so I got myself an Entrepreneur visa from the UK immigration office, built up a network of clients from scratch, and began taking calls to work as a mercenary CW/CD. ​

Using my agency background as a compass, I spent three years developing campaigns for both established and startup clients, overseeing the full scope of projects in just about every media imaginable, and managing creative teams (both on site and remotely) in Europe and the US. 

 

Being in the world's most international city also gave me the unique opportunity to work with brands from the UK, Israel, India, China, France, Germany, Spain, Poland, Luxembourg, South Africa, Sweden, Brazil, Mexico, Costa Rica, Bosnia & Herzegovina, Russia and the UAE. Some of my more well known freelance clients include Adidas, National Rail, American Express, Oxfam, and Clover S.A..

In 2016, my wife and I had a daughter, Olívia, and decided to move back to the US to be near family. Always up for a new challenge, I took a position as a senior content writer for Freeman, the world's leading provider of brand experiences and live events. To date, my work for them has been published online with Adweek, Forbes, Campaign UK, The Trade Show News Network, PCMA Convene, SmartMeetings.com, and Special Events Magazine.

 

It's been a wild ride, but I find that I'm a much better creative because of it. And nothing much scares me anymore. ​

 
 

WORK

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AWARDS

2017 Site of the Day, CSS Design Awards, adidas “Claim Freedom”

 

2011 Site of the Day, The FWA (Favorite Website Awards), Daikin “The Daikin Difference”

 

2010 Bronze Effie Award, North America, Media Companies Category,  Superpages.com “Superguarantee Program”  

 

2010 Best of Show, Excellence in Interactive Marketing Awards (EIMA) Superpages.com "Superguarantee Program" 

 

2010 Most Effective Integrated Marketing Campaign, Excellence in Interactive Marketing Awards (EIMA) Superpages.com "Superguarantee Program"

 

2009 Silver National ADDY, American Advertising Federation, American Airlines “The Flagship Experience”  

 

2009 Webby Honoree, 

American Airlines "Flagship Experience"

 

2009 Site of the Day, The FWA (Favorite Website Awards),  Sport Chalet “The Mountain”

2009 Honoreee, Webby Awards,

Sport Chalet “The Mountain”

 

2009 Site of the Day, The FWA (Favorite Website Awards), American Airlines “The Flagship Experience”

 

2009 Most Effective Customer Acquisition Promotion, Dallas/Ft Worth Interacting Marketing Association

American Airlines "AAdvantage Milestones"

 

2008 Silver MIXX Award, Brand Destination Site,

American Airlines "AAdvantage Milestones"  

 

2007 Year's Highest Recall, Plate Magazine,

Butterball Turkey "Butterball Foodservice"

 

2006 Gold Regional ADDY, American Advertising Federation, Mothers Against Drunk Driving "Drunk Driving Wrecks Lives"

 

2006 Regional Design Annual, Print Magazine, 

Mothers Against Drunk Driving "Drunk Driving Wrecks Lives"

CLIENTS

This is by no means an exhaustive list, but it gives you an idea of which

clients I've produced work for, and which industries I have experience in.

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CONTACT

me@pabloampuero.com

(001) 505-312-1482

References available upon request for clients in US, UK, Europe, Middle East and Latin America.

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