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ABOUT

I started my career as a copywriter for US-based agencies, producing integrated campaigns for American Airlines, Jack Daniels, Butterball Turkey, Discover Card, and Cadbury Schweppes' North American beverage portfolio.

 

In 2011 I moved to London to help brand the world’s largest private education company, EF Education First. As the lead writer on the new global branding team, I was tasked with modernizing EF's outdated brand identity and giving it more of a 21st century personality (no small feat when your work must be translated into dozens of languages). ​It was an incredible experience to say the least.

 

A couple of years later, I decided another life change was in order. I figured twelve years of experience was enough to start a freelance career in London, so I got myself an Entrepreneur visa from the UK immigration office, built up a network of clients from scratch, and began taking calls to work as a mercenary CW/CD. ​

Using my agency background as a compass, I spent three years developing campaigns for both established and startup clients, overseeing the full scope of projects in just about every media imaginable, and managing creative teams (both on site and remotely) in Europe and the US. 

 

Being in the world's most international city also gave me the unique opportunity to work with brands from Europe, North America, South America, Africa, Australia, and the Middle East. Some of my more well known clients include Adidas, National Rail, American Express, Oxfam, and Clover S.A..

In 2016, my wife and I had a daughter, Olívia, and decided to move back to the US to be near family. In 2020, after a handful of years working in another lead branding role, I accepted a position as an instructor at the University of Colorado Boulder. 

 

It's been a wild ride, but I find that I'm a much better creative because of it. And nothing much scares me anymore. ​

 
 

WORK

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AWARDS

2017 Site of the Day, CSS Design Awards, adidas “Claim Freedom”

 

2011 Site of the Day, The FWA (Favorite Website Awards), Daikin “The Daikin Difference”

 

2010 Bronze Effie Award, North America, Media Companies Category,  Superpages.com “Superguarantee Program”  

 

2010 Best of Show, Excellence in Interactive Marketing Awards (EIMA) Superpages.com "Superguarantee Program" 

 

2010 Most Effective Integrated Marketing Campaign, Excellence in Interactive Marketing Awards (EIMA) Superpages.com "Superguarantee Program"

 

2009 Silver National ADDY, American Advertising Federation, American Airlines “The Flagship Experience”  

 

2009 Webby Honoree, 

American Airlines "Flagship Experience"

 

2009 Site of the Day, The FWA (Favorite Website Awards),  Sport Chalet “The Mountain”

2009 Honoreee, Webby Awards,

Sport Chalet “The Mountain”

 

2009 Site of the Day, The FWA (Favorite Website Awards), American Airlines “The Flagship Experience”

 

2009 Most Effective Customer Acquisition Promotion, Dallas/Ft Worth Interacting Marketing Association

American Airlines "AAdvantage Milestones"

 

2008 Silver MIXX Award, Brand Destination Site,

American Airlines "AAdvantage Milestones"  

 

2007 Year's Highest Recall, Plate Magazine,

Butterball Turkey "Butterball Foodservice"

 

2006 Gold Regional ADDY, American Advertising Federation, Mothers Against Drunk Driving "Drunk Driving Wrecks Lives"

 

2006 Regional Design Annual, Print Magazine, 

Mothers Against Drunk Driving "Drunk Driving Wrecks Lives"

CLIENTS

This is by no means an exhaustive list, but it gives you an idea of which

clients I've produced work for, and which industries I have experience in.

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CONTACT

pabloampuero74@gmail.com

(001) 505-312-1482

References available upon request for clients in US, UK, Europe, Middle East and Latin America.

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